Pay Per Click Program
The typical approach to Google PPC pay per click program design usually involves brainstorming a HUGE list of possible keyword search terms to be used with various ad groupings (usually about 3-5 ads per group). The most important aspect of your Google PPC pay per click program design to concern yourself with is not...
Your ad copy, although providing direct impact upon your ad's click through rate, is not your most relevant concern.
The size of your keyword list, although presenting a direct effect on the number of potential ad impressions, is not your most relevant concern.
The one factor that will determine your ad placement/ranking, the cost you will have to pay per click for favorable placement, impression potential, click through rate, etc...Keyword relevance.
There are three main areas of your
Google ppc pay per click program design you need to
adjust for keyword relevance.
1. Display Ads
2. Keyword List
3. Destination Landing Page
The problem with focus on effective short copy for your
display ads, long copy for your landing pages, as well
as focus on creating a comprehensive list of general
search terms, is that your pay per click program design
will tend to lack the proper consistency as a whole.
Continue >>